Rebranding Precarity: Pop-up Culture as the Seductive New Normal

By Ella Harris

Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal.

Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today's metropolis.

Rebranding Precarity: Pop-up Culture as the Seductive New Normal is out now and available at ZedBooks.net as well as all major retailers.

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Ella Harris

Ella Harris is a researcher and writer interested in 'crisis cultures', epistemically just creative methods and inventive knowledge exchange strategies. She is currently working on the project Story Arcs at Bath Spa University as the Narrative Exchange Champion as well as undertaking freelance research for clients including Natural England, Caring in Bristol and the Runnymede Trust.

Previously, Ella was a Leverhulme Early Career Fellow in the Geography Department at Birkbeck, University of London. Prior to this, she was an ESRC postdoctoral fellow in the Sociology Department at Goldsmiths, University of London. She's also worked as a research assistant in the Geography Department at Royal Holloway University on a collaborative project on pop-up social housing. She completed a PhD in Cultural Geography at Royal Holloway University in 2017.

Ella has published widely on subjects including the cultural geographies of precarity, pop-up culture, housing insecurity, immersive cinema and interactive documentary. Her book on pop-up culture is out now and her latest interactive documentary, about COVID-19 lockdown in London, can be found here.

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